Report on franchising in Poland 2011 - Polish willingly invest in franchise
PROFIT system, consulting firm specialized in franchising, forecasts more than app. 750 franchisers operating on the market by January 1, 2012. It will be a growth by 90 new franchise systems. The last calculation made on January 1, 2011, revealed 660 franchise systems operating in Poland.
Polish franchise market is on constant grow. In 2010 grew by 5.8 thousand new franchise units - which was the biggest growth in Polish franchise history. At the beginning of 2011 there were app. 38 thousand franchise outlets in Poland. Experts of PROFIT system forecasts that the number of franchise units in 2011 will increase by another 6 thousand, and will reach 44 thousand.
We can observe another successful year for Polish franchise market - says Michal Wisniewski franchise consultancy director in PROFIT system – it seems to be a good moment to develop franchise in Poland - economic conditions are still better that in other countries of EU, on the other side Polish people trusted in franchise as a proven way of doing business.
Polish franchise market is growing mostly in retail sector and secondary in services. For the first time the biggest increase reported in electronics (growth by app. 2,100 units). In services sector (gastronomy, hairdressing, education, laundries, etc.) the number of franchise outlets grew by more than 660 units. Numbers of first half-year of 2011 tend to confirm this positive trend. In 2010 on the Polish market worked about 481 Polish brands and near 180 foreign ones.
FRANCHISING: A Vector for Economic Growth in Europe.
Source: European Franchise Federation 
Economic Impact in EU-17 Member States:
- The average annual growth rate of the number of brands is 8.1%
- In 2009, these EU-17 countries had a total of over 10,000 franchise brands.
- The average annual growth rate of the number of brands in these EU-17 countries between 2007 and 2009 was 8.1%
- Between 1997 and 2007, the average annual growth rate of brands in 5 major European markets, namely Germany, Britain, France, the Netherlands and Italy was 9.5%.
The full significance of the number of franchise brands in the EU-17 countries (10,000+) comes to light when it is compared with the number of franchise brands in other major world markets in 2009 (est.):
Year 2009:
- The share of franchise employment among SMEs in the EU-17 countries is 10.8%
- The share of franchise enterprises among SMEs in the EU-17 countries in the relevant NACE sectors is 4.6%
- The share of employment in these enterprises is 10.8%
Source of the figures in this report:
(1) Franchise statistics: provided by the national franchise associations;
(2) EUROSTAT-Stats in Focus 31/2008 (Key Indicators on SME‘s in the Non-financial Business Economy). The non-financial business economy includes the sectors of industry, construction and distributive trades and services (NACE C-N). The exercise involved correlating (1) with (2) to produce the % of franchise enterprises in the EU-17 countries and the related % of employment. 3Comparisons between EUROSTAT and national figures were only possible for 2009 and for 17 EU Member States.