Franchise market

Mature Franchise Market

Franchising is currently one of the most important and stable sectors of the Polish economy.

According to the Franchise Market Report, prepared by experts of the Franchising.pl, currently there are 1,310 franchise networks and 83,000 franchisees operating in Poland. The most popular businesses in the franchise are: in commerce – grocery stores, and in services – gastronomy concepts. Educational concepts are becoming more and more popular. The franchise offer is getting richer and the franchisors are increasingly qualified to support their partners on the path to business success. Thanks to this, running a company under a franchise license is becoming a safer solution. Polish companies dominate the franchise market. Eight out of ten franchises in Poland are domestic brands, under which most (over 85 percent) franchise units operate. Polish franchisors are more and more boldly developing on foreign markets. Out of approx. 150 Polish franchise brands, at least one operates abroad. The strong position of the franchise on the Polish market is also seen on the side of the franchisees. There are currently 83,000 licensing outlets in Poland, most of which are family businesses. The franchise sector is also a major employer. With an average employment of 5-6 people per franchise facility, the total number of employees in franchise facilities exceeded 405,000 people. Together with franchisees and franchisors, over half a million people work on the Polish franchise market.

The authors of the report expect that the absorbency of the franchise market in Poland includes 1500-1700 concepts.